Healthcare Price Transparency

Know the true cost of care before you receive it

Equity Health aggregates hospital pricing data, quality metrics, and AI-powered insights so patients can compare outpatient procedure costs across providers — before making a decision.

3–10×
price variance for identical procedures
20+
outpatient procedures covered at launch
CT · MA · NY
initial East Coast markets
MRI — Brain
Magnetic Resonance Imaging
Colonoscopy · Boston, MA
Outpatient Procedure Comparison
Mass General Hospital $3,820
Boston Medical Center $2,610
Dedham Medical ASC $890 Best Value
Newton-Wellesley Clinic $1,450
💡 Choosing Dedham Medical ASC saves you $2,930 vs. the highest-priced provider.

Healthcare pricing is broken for patients

Patients routinely receive wildly different prices for identical procedures — and rarely find out until after the bill arrives.

Price Variability

The same outpatient procedure can vary 3 to 10 times in cost between facilities just a few miles apart — often without any difference in quality.

Limited Transparency

Federal regulations require price disclosure, but machine-readable hospital files are inaccessible to ordinary consumers without the tools to interpret them.

No Decision Support

Cost, quality, reputation, insurance coverage, and location exist across dozens of disconnected sources. No one platform connects them all for patients.

One platform. Complete price intelligence.

Equity Health translates complex healthcare data into clear, actionable guidance — so patients can make confident decisions before care is delivered.

01

Search & Compare Procedures

Find pricing across hospitals, ambulatory surgery centers, imaging centers, and specialty clinics for the 20 most common outpatient procedures in your area.

02

AI-Powered Recommendations

Our generative AI normalizes pricing data, detects anomalies, and delivers personalized provider recommendations based on value, quality, and your preferences.

03

Quality & Value Scoring

Combines CMS quality metrics, provider ratings, outcome measures, and consumer reviews into a single healthcare value score — not just the lowest price.

04

Insurance Cost Estimation

Estimate your out-of-pocket costs by factoring in your insurance coverage, deductibles, and negotiated rates before scheduling any procedure.

05

Open API & FHIR Standards

Promote interoperability through HL7 FHIR standards, enabling employers, health plans, and developers to integrate our normalized pricing data into their own tools.

06

Beyond Hospital Pricing

Most platforms stop at hospital price files. We expand visibility into ASCs, independent specialty clinics, and physician-owned practices — where costs are often far lower.

Built on four principles

Every feature we build serves one of four patient-first commitments.

Generative AI

Large language models and machine learning to unify and explain complex healthcare cost data.

Price Transparency

Everyone deserves free access to the cost of care. No paywalls, no subscriptions for consumers.

Provider Ratings

Healthcare and user ratings combined with clinical outcomes to guide your next outpatient procedure.

Open API

Promoting open access via Fast Healthcare Interoperability Resources (FHIR) for seamless integration.

20 common outpatient procedures at launch

Focused on the procedures most likely to benefit from advance price comparison — representing a substantial share of consumer healthcare spending.

Cataract Surgery
Colonoscopy
Endoscopy
MRI Imaging
CT Imaging
Joint Injections
Hernia Repair
Arthroscopic Procedures
Skin Lesion Removal
Pain Management
Carpal Tunnel Release
Gallbladder Removal
Knee Arthroscopy
Shoulder Procedures
Upper GI Endoscopy
Echocardiogram
Sleep Study
Ultrasound Imaging
Tonsil & Adenoid Surgery
Epidural Steroid Injection

Multiple revenue streams

Consumer access stays free. Revenue comes from the healthcare ecosystem that benefits from informed, cost-conscious patients.

B2B

Provider Visibility

Enhanced profiles, scheduling integration, and featured placement for providers who offer competitive pricing and high quality.

SaaS

Subscription Services

Advanced analytics, competitive benchmarking, and market intelligence for healthcare organizations and researchers.

API

API Licensing

Normalized healthcare pricing and quality datasets for developers, employers, benefit administrators, and health tech applications.

Partnerships

Strategic Partnerships

Collaboration with employers, health plans, and navigation organizations reducing costs while improving patient outcomes.

Committed to equitable, affordable healthcare

We are committed to the promise of the Cures Act — delivering fair, equal, and cost-effective healthcare for all. Equity Health was founded on the belief that every patient deserves to make informed decisions about their care, regardless of their insurance status or financial resources.

"Healthcare consumers should be able to shop for medical services with the same transparency they expect when purchasing travel, automotive services, or consumer products."
BP
Brian Morgan Palmer — CTO
Decades of experience in healthcare interoperability, FHIR/HL7, cloud infrastructure, genomics, and large-scale population health platforms supporting government agencies, health systems, payers, and life science organizations.
WR
William Roper — COO
20 years of experience in enterprise software solution sales, business development, and go-to-market strategy. Deep expertise in scaling healthcare technology products.
Actively Seeking Seed Funding
Targeting East Coast launch across Connecticut, Massachusetts, and New York. Investor inquiries welcome.

AWS Startup Support — Partial funding provided by AWS Activate, which provides access to free AWS credits, technical support, cloud experts, and pre-built infrastructure templates. Our platform runs on AWS cloud-native services including Lambda, RDS, S3, and SageMaker.

Six forces converging now

The regulatory, technological, and behavioral conditions have never been better aligned for a healthcare price transparency platform.

Federal Transparency Regulations

Hospitals are now required to publish machine-readable pricing files — creating the data foundation our platform is built on.

High-Deductible Health Plans

Millions of consumers bear more out-of-pocket risk than ever, creating strong demand for price visibility before care.

Outpatient Care Growth

A growing majority of procedures have shifted to ambulatory settings — often at dramatically lower costs than hospital systems.

Digital Health Adoption

Patients increasingly expect digital-first experiences for managing their health, including finding and comparing providers.

Generative AI Maturity

Advances in LLMs and healthcare analytics now make it possible to normalize fragmented pricing data at scale and low cost.

Healthcare Cost Inflation

Continued cost increases make consumers more motivated than ever to seek out lower-cost, high-quality alternatives.

Ready to transform healthcare transparency?

Whether you're a patient, provider, investor, or health technology partner — we'd love to connect.