Healthcare Price Transparency Platform

Know the price before
you walk through the door.

Equity Health AI aggregates, normalizes, and surfaces pricing data across hospitals and ambulatory surgery centers — so every patient can compare costs for the 20 most common outpatient procedures, for free.

$3.8T
US healthcare spend annually
10×
Price variation for same procedure
6,000+
Hospitals mandated to publish pricing
$0
Cost to patients, forever
The Problem

Healthcare prices are hidden in plain sight.

Federal law now requires hospitals and ASCs to publish machine-readable price files — but raw data is buried in multi-gigabyte CSVs with inconsistent formats, making it useless to patients and costly to analyze.

Opacity by default

Even with CMS transparency rules in effect, fewer than 25% of hospitals publish fully compliant, usable pricing files. Patients are left guessing.

📊

Incomparable data

Procedure names, billing codes, and payer categories vary across every institution. There is no common language — until now.

💸

Surprise bills

73 million Americans have received an unexpected medical bill. Price discovery before care is the proven intervention that reduces this outcome.

🏥

No consumer tool exists

Current solutions target enterprise buyers — payers, employers, and benefits teams. The patient, who ultimately bears the cost, has no free, accessible resource.

How It Works

Data pipeline to patient decision, end to end.

A purpose-built AI pipeline ingests raw hospital and ASC transparency files, normalizes them into a unified FHIR-aligned schema, and delivers clean, comparable pricing to patients and API consumers.

STEP 01

Ingest

Automated crawlers collect machine-readable price files from 6,000+ CMS-regulated facilities. Files are ingested into AWS S3 and catalogued by state, facility type, and update cadence.

STEP 02

Normalize

Generative AI maps heterogeneous procedure names and billing codes to a canonical set of 20 outpatient categories, aligned to HL7 FHIR R4 resource types.

STEP 03

Store & Index

Normalized records land in Amazon Aurora (structured pricing) and OpenSearch (full-text and geo-spatial queries), enabling sub-second lookups by ZIP code, procedure, and payer.

STEP 04

Deliver

A consumer web app and a developer-grade REST/FHIR API surface comparable prices to patients, benefits platforms, and enterprise health system buyers.

Coverage

20 most common outpatient procedures.

Focused on the procedures that account for the majority of scheduled outpatient spend — where price comparison drives the clearest patient savings.

Knee Arthroscopy
Hip Replacement
Knee Replacement
Shoulder Arthroscopy
Colonoscopy
Upper GI Endoscopy
Cataract Surgery
Laparoscopic Cholecystectomy
Hernia Repair
Carpal Tunnel Release
Tonsillectomy
Spinal Injection
MRI Brain
MRI Lumbar Spine
CT Abdomen & Pelvis
Echocardiogram
Sleep Study
Mammogram (Diagnostic)
Physical Therapy Initial
Lab Panel (Comprehensive)
Product Stage

In active development — East Coast launch in progress.

Equity Health AI is a pre-launch startup building toward a focused regional debut across Connecticut, Massachusetts, and New York before expanding nationally.

Phase
Concept
Current
Build & Seed
Next
Regional Launch
Later
National Scale

Company formed

Equity Health AI LLC incorporated in New Hampshire

Domain secured

equityhealth.ai registered and in production

AWS Activate enrolled

Cloud infrastructure credits and support secured

Architecture designed

FHIR-aligned data pipeline and API spec complete

Seed round closing

Raising to fund engineering and East Coast data coverage

CT / MA / NY beta

Consumer app and API live with partner health systems

Business Model

Free for patients. Paid by the industry.

Consumer access is permanently free. Revenue comes from B2B partners who benefit from a more cost-aware patient population.

Freemium Consumer

Patient Price Search

Any patient can search, compare, and share procedure costs at no cost — now and always. No login required for basic search.

API Licensing

Developer & Partner API

Insurers, benefits platforms, and EHR vendors license our normalized pricing data via a FHIR-compliant REST API with SLA-backed uptime and refresh SLAs.

Enterprise

Health System Analytics

Hospitals and ASCs purchase competitive intelligence dashboards showing how their published rates compare to regional peers — driving transparency-led marketing.

Data Services

Custom Data Feeds

Self-insured employers and TPAs receive procedure-specific pricing benchmarks for their employee populations and claims cost management programs.

Technology Stack

Cloud-native. FHIR-aligned. AI-powered.

Built on AWS with healthcare interoperability standards at every layer — designed to scale from three states to fifty.

AWS S3Raw price file ingestion and archival
AWS LambdaServerless normalization pipeline
Amazon AuroraStructured pricing database
Amazon OpenSearchGeo & full-text procedure search
AWS Bedrock / ClaudeAI-powered code normalization
Amazon API GatewayPublic REST & FHIR API layer
HL7 FHIR R4Canonical data schema
AWS CDK / TerraformInfrastructure as code
Founding Team

Built by someone who has done this before.

Equity Health AI is founder-led, with deep hands-on expertise in the exact domains this problem requires.

BP

Brian Palmer

Founder & CTO

20+ years building data platforms at the intersection of healthcare, cloud infrastructure, and AI. Led engineering on FHIR/HL7 interoperability systems, population health platforms, and genomics data pipelines across enterprise health systems.

Brings deep technical credibility in exactly the stack required to normalize and productize healthcare pricing data at scale.

HL7 FHIR AWS Cloud Data Platforms Healthcare Interoperability Genomics Population Health Generative AI

Advisory & Open Roles

We're building the team

We are actively recruiting a co-founder with enterprise healthcare sales experience, and building an advisory board of clinical, policy, and payer experts.

If you have domain expertise in health system revenue cycle, payer contracting, or benefits technology — we'd like to hear from you.

Get in Touch
Market Opportunity

Mandatory transparency meets zero consumer tooling.

$3.8T
US healthcare market — the largest in the world
$28B
Health data and analytics market by 2026
6,000+
Hospitals legally required to publish machine-readable prices
73M
Americans who have received a surprise medical bill

The regulatory moment is now.

The CMS Hospital Price Transparency rule (effective 2021) and the Transparency in Coverage rule (2022) created a legal mandate — and a data goldmine — that no consumer product has fully exploited.

CMS enforcement penalties increased dramatically in 2023, driving compliance rates upward and expanding our data universe every quarter.

Our initial market is the East Coast, where population density and high insurance cost variability make price comparison most immediately actionable for patients.

🏥 CT Launch Market 🏥 MA Launch Market 🏥 NY Launch Market 📋 CMS Transparency Rule 📋 No Surprises Act
Infrastructure & Partners

Backed by the platforms that power healthcare tech.

☁ AWS Activate
Cloud credits & startup support
via Amazon Web Services
🔬 HL7 FHIR R4
Healthcare interoperability
standard at every data layer
🤖 Generative AI
LLM-powered normalization
of heterogeneous price data
🏛 CMS Mandated
Built on federally mandated
public disclosure datasets
Get Involved

Ready to make healthcare prices visible?

We're raising a seed round, building partnerships with East Coast health systems, and recruiting. If any of that fits — reach out.